Substacks

Canada Proud should be ashamed – by Éric Blais

Canada Proud, the right-wing provocateurs and third-party advertising group closely aligned with Conservative leader Pierre Poilievre, are not exactly renowned for their subtlety. Their social media ads frequently veer into crass territory, yet clearly resonate—evidenced by their hefty investments in Meta’s Facebook and their savvy optimization of messaging and targeting.Recently, however, Canada Proud has crossed a disturbing ethical line with a series of attack ads targeting Prime Minister Mark Carney, insinuating unsavoury connections to Jeffrey Epstein, the disgraced financier infamous for sex trafficking crimes. Leveraging an innocuous photograph from a 2013 public event—featuring Carney and his wife alongside Epstein associate…